Katrin Kreidel

Water scarcity is a worldwide problem, but in countries such as Germany it is often not recognized as a local problem: people take clean drinking water for granted; droughts aren’t yet as severe as elsewhere in the world. The German start-up CEO Katrin wants to tackle the problem before it’s too late. Her project, hydrop, is developing a smart reader that uses artificial intelligence to tell you exactly where your water use is coming from – the shower, say, cooking, or watering the garden. Next up, you’ll get personalized tips on how to use less. Studies have shown that merely the knowledge of how much water you are using may reduce your consumption by up to 23%. With her meter and app, Katrin wants to enable everyone to understand and appreciate their water use proactively. Giving people clear and practical insights, she is convinced, is the first step towards consuming this scarce resource more consciously.