Rui Jia Moy

Rui Jia Moy is an innovator dedicated to addressing overconsumption and the lack of responsible consumer habits. She is developing a solution that promotes reusing goods and encouraging well-informed, reduced consumption. By focusing on this work, she aims to lower the amount of waste generated by daily consumption patterns. This work is deeply personal to her because she sees overconsumption perpetuated by social media in her daily life and worries about its exponential growth. With determination and vision, Rui is paving the way for sustainable solutions that make a real difference.