Josephine Nseya Katumba

In the South African township of Alexandra, many low-income families are suffering from an unfair “poverty tax”: because their money often only allows them to buy small quantities, they tend to pay more for their staples. Recycling and reusing aren’t at the forefront of people’s minds. Here, you’ll find the first outlet of a venture that aims to tackle both issues at the same time. The entrepreneur Josephine has branded it Gcwalisa. From her bright yellow container-based outlet, her team sells foods at the exact quantity customers have the money for. It is decanted from bulk into reusable containers. Already, more than 100 customers are using Gcwalisa every day. Josephine is convinced that, if you integrate recycling and reusing into your everyday life, it will become a part of your culture.