Rohan Jadhav

Rohan believes that conscious living has deep roots in Indian culture, and this is the philosophy behind his project, WIBHOO. It’s an online ecosystem that connects products, services, artists, businesses and everyone who wants to work on building a more sustainable and peaceful future. Through its online marketplace, people can buy and sell sustainable products and services, from home items to food, from fashion to baby care. Behavioral change matters, but Rohan argues that we are not serious enough about changing our lifestyles. A lack of structures and systems means people aren’t yet able to effortlessly incorporate sustainability into their lives. With WIBHOO, he wants to go some way to filling this gap — and create a kind of backing architecture, an emerging infrastructure for the sustainable Indian society he is dreaming of.