Chernet Masresha Asmamaw

Chernet Masresha Asmamaw is an innovator dedicated to addressing waste mismanagement in Ethiopia, where recyclable materials often end up in landfills. He is developing a solution that incentivizes sorting and supports small recycling businesses, building a culture of circular economy. By focusing on this work, he aims to improve urban cleanliness, reduce landfill waste, and create community-driven recycling systems. This mission is deeply personal to him, as he grew up witnessing valuable materials discarded and is determined to shift mindsets toward practical, rewarding environmental action. With determination and vision, Chernet is paving the way for sustainable solutions that make a real difference.