Adrien Lebas

Adrien Lebas is a designer and circular innovation strategist tackling the environmental cost of childhood play. With a background in global design research and sustainability, Adrien co-founded give give, a circular platform that reimagines how toys are valued, shared, and reused.

Every year, 99% of plastic toys trashed end up in landfills, or incinerators, contributing to one of the most plastic-intensive industries globally. give give addresses this through a playful, tech-driven model: a gamified app where kids care for their digital companion, GG, by scanning and swapping their real toys. Behind the scenes, families connect locally to exchange toys, extending their lifespan and reducing waste.

Adrien’s vision goes beyond recycling — it’s about rewiring habits. By merging behavioral design, community values, and tangible action, he aims to empower the next generation to become everyday changemakers through the simple act of giving.