Verónica del Carmen Huitrón Zamudio

Verónica del Carmen Huitrón Zamudio is a passionate advocate for addressing youth unemployment and preserving cultural heritage in Mexico. As the founder of IMIA, she focuses on bridging the gap between past traditions and present challenges by engaging young people in upcycling daily objects using traditional artisanal techniques like weaving wicker and natural dyeing. Through IMIA, Verónica empowers communities by creating employment opportunities for local youth while promoting sustainability and cultural preservation.

IMIA's innovative approach not only extends the material life cycles of everyday objects but also revitalizes traditional artisanal practices, creating a positive impact on both the local economy and the environment. Verónica's dedication to promoting eco-friendly methods and fostering community awareness through upcycling and slow design has led to measurable socio-economic change, cultural revitalization, and environmental sustainability. Her work at IMIA exemplifies a commitment to preserving Mexico's cultural heritage and empowering the next generation to embrace their traditions in a contemporary context.