Shruti Gauba

Shruti Gauba, hailing from India, is on a mission to revolutionize the footwear industry by recycling rubber from used truck tires to craft stylish and sustainable shoes for women. With a deep concern for the environment, Shruti recognizes the detrimental impact of non-biodegradable processed rubber filling up landfills at an alarming rate. By repurposing this material into fashionable and comfortable footwear, she aims to offer a solution that addresses the common trade-offs between comfort, sustainability, and style in women's shoes.

As a staunch advocate for sustainability, Shruti is driven by a passion to create footwear that not only meets women's needs but also minimizes environmental harm. Her innovative approach extends beyond product design to encompass a holistic business model that values waste segregation and uplifts marginalized communities involved in waste management. Through her project, Shruti seeks to empower these communities and promote a more sustainable and inclusive fashion industry.