Johanna Christin Stoob

Johanna Christin Stoob is a visionary environmentalist based in the picturesque Riviera Maya, Mexico, where she is leading the charge against seaweed contamination plaguing the pristine beaches of tourist hotspot Tulum. With a deep-rooted passion for sustainability, Johanna is pioneering a groundbreaking solution to the issue by advocating for the farming of seaweed before it reaches the shore and transforming it into eco-friendly biofuel.

As a local resident deeply connected to the region, Johanna understands the detrimental impact of high seaweed levels on the economy, with 50% of the year being affected. Her innovative approach not only aims to make year-round beach use possible, but also to revitalize tourism activities and enhance the overall reputation of this beloved destination. By introducing an alternative to fossil fuels, Johanna is not only addressing the immediate environmental concerns but also offering a sustainable solution that aligns with the rapidly growing community's values. Johanna Christin Stoob is a trailblazer committed to creating a greener, more prosperous future for the Riviera Maya.