Isabella Gomez Torres

Isabella Gomez Torres, hailing from Mexico, is on a mission to revolutionize the beauty sector. With a staggering 120 billion units of single-use packaging produced annually, contributing significantly to plastic pollution, Isabella is determined to tackle this issue head-on. Her vision is to address environmental and safety concerns associated with intensive raw material extraction practices and toxic ingredients by offering direct-to-consumer personal care products that embody circularity principles.

Drawing inspiration from a past entrepreneurial setback and her own pursuit of sustainable personal care alternatives, Isabella is committed to reshaping the industry. Her focus lies in creating products that not only deliver on effectiveness but also prioritize sustainability at their core. By utilizing refillable or solid formats and repurposing produce waste from other sectors for formulations, Isabella's brand aims to set a new standard for eco-conscious beauty.

Through this innovative approach, Isabella aims to not only reduce plastic waste but also prevent the diversion of agricultural land from food crops, contributing to the fight against food insecurity. By partnering with farmers and offering fair prices for natural ingredients, her brand seeks to create a positive impact by turning agricultural losses into profitable opportunities. Isabella Gomez Torres is paving the way for a more sustainable and ethical future in the beauty industry.