Cassandra Grützner

Cassandra Grützner, hailing from Germany, is a passionate advocate for climate protection in a world where not everyone shares the same sentiment. With a keen interest in exploring how identities and emotions influence the rejection of sustainable practices, Cassandra delves into the intricate dynamics that hinder progress in this crucial area. Her research focuses on designing innovative sustainability interventions that circumvent these barriers, aiming to uncover why certain approaches fail among groups resistant to climate protection and develop effective strategies for implementation.

Cassandra's work is driven by the belief that actions speak louder than words, emphasizing the significance of climate-friendly behavior over mere attitudes. By enhancing the efficacy of sustainability initiatives, she envisions a future where organizations, including large companies, schools, and cities, can successfully promote eco-conscious practices. Through her research, Cassandra aims to shift the narrative from futile debates to tangible actions, ultimately fostering a more sustainable and resilient world for generations to come.