Yejin Jo

Yejin Jo, hailing from South Korea, is at the forefront of addressing the environmental impact of the burgeoning pop-up shop trend in her country. As South Korea experiences a surge in pop-up shops, valued for their practical marketing and customer appeal, Yejin recognizes the pressing issue of unrecycled waste generated by the constant opening of these temporary establishments.

With a passion for storytelling and a belief in the power of media to inspire change, Yejin is set to create a documentary that will illuminate the environmental consequences of pop-up shop waste production and showcase sustainable solutions to mitigate this impact. Her goal is to spark a shift in consumer consciousness and encourage businesses to prioritize the environment in their temporary shop structures, displays, and packaging.

Yejin's dedication to promoting sustainability in the pop-up shop industry is poised to make a meaningful impact, driving businesses and consumers alike towards more eco-friendly practices.