Vincent Muriithi Muhoro
Vincent Muhoro is not your typical sustainability founder. Born and raised in Laikipia, Kenya — where droughts are frequent and hope often comes without a manual — he’s turning the world’s most overlooked plant (cactus) into food, fashion, and fuel for circular economies.
As the Founder and Executive Director of Dunia Bora, Vincent leads a climate-tech startup transforming invasive cactus into nutritious juice and 100% plant-based biomaterials to replace leather and plastic. His background in media and communications taught him how to tell stories — but his lived experience taught him to build them.
He’s walked the long road from pitching barefoot ideas to winning the Hult Prize Kenya National Competition (2025), reaching the FoodTech World Cup Semi-Finals, and gaining support from global leaders like the Ellen MacArthur Foundation, Ashoka, and the Mercedes-Benz beVisioneers Fellowship. Along the way, he’s trained over 500 farmers, turned food waste into prototypes, and is now in conversation with brands like Nestlé and Fortnum & Mason.
Vincent isn’t here to reinvent the wheel. He’s here to turn it green — with grit, humor, and the kind of stubborn optimism that believes a cactus in Kenya and other arid and semi-arid regions in the world might just hold the blueprint for the future.
This isn’t the only solution. But it’s one hell of a shot.
