Priya Srinivas

In Bangalore, a fashion designer has built her own small business around two core beliefs: that clothes are made to fit bodies, and not the other way around; and that sustainability should be at the core of every fashion venture. That’s why Priya is handcrafting the perfect fit, no matter what shape or size, in an operation that couldn’t be further removed from the mass production she feels is harming communities and the environment: Ellira promotes fair wages, local workers, and good working conditions; hand-woven cotton trumps polyester; and there’s minimal waste, with no plastics to be seen in packaging or anywhere in the process. With a mission to make sustainable, ethical clothing more affordable to an ever wider range of people, the young entrepreneur is ready to lift Ellira to the next level.