Adrien Lebas

Understanding the environmental impact of plastic toys, Adrien has crafted a solution through his project, give give. Recognizing that 99% of toys end up in landfills due to recycling challenges, Adrien aims to change the way toys are designed and consumed.

At the core of give give is a kids gaming app where children can care for their virtual pet, GG, by scanning and digitizing their unwanted toys. Parents can then facilitate toy swaps with other families, promoting a circular economy model that reduces plastic waste. Adrien confronts the alarming statistic that the toy industry is one of the most plastic-intensive sectors, contributing significantly to pollution. Through give give, Adrien seeks to not only address the environmental impact of toys but also educate and raise awareness among children about the importance of sustainable practices. By transforming playtime into a learning experience, Adrien is paving the way for a more conscious generation that values the objects in their lives.